The organisers of SALTEX have announced that outdoor working demonstrations will be returning to the 2016 exhibition, which will be held on 2 and 3 November at the NEC, Birmingham.
The return of this feature will once again provide exhibitors with the opportunity to showcase their products in an outdoor setting. The decision to bring back outdoor working demonstrations was made based on the SALTEX 2015 post-show feedback surveys. Although more than 70 per cent of SALTEX 2015 visitors rated their overall show experience as being excellent, the survey also revealed that the show could benefit even further from the addition of outdoor demonstrations.
With SALTEX being the UK’s number one turf management event, it is imperative that the show continues to improve year on year; and the only way to make this happen is to listen to exhibitor and visitor feedback, according to IOG CEO Geoff Webb,
“We are totally committed to the success of SALTEX, which is why we make sure that we listen to every single piece of feedback and implement tangible changes that will make the experience even better each year.
“SALTEX 2015 was a huge success but there is always room for improvement. What we must do in order to keep growing the event is listen carefully to the people that make everything possible – the exhibitors and the visitors. Both the post-show exhibitor and visitor surveys indicated that outdoor demonstrations would be a much welcome return to the show, so we listened and made it happen,” he said.
The outdoor demonstrations will take place on a grass area directly outside the SALTEX halls 6, 7 and 8, and a number of exhibitors have been quick to reserve a plot.
Commenting on Rigby Taylor’s decision to support the new demonstration feature, Richard Fry, the company’s marketing director stated, “in 2015, we were one of the first company’s to sign up for a stand position as soon as we heard that SALTEX was re-locating to the NEC. The show for us was a great success and as soon as we heard that a demonstration area was to be made available we immediately booked up two plots as soon as they became available.
“This new initiative we believe will offer a further exciting dimension to the show as it offers visitors the opportunity to discuss product features and benefits on the stand and then see machines and paint put through their paces on the demonstration areas.”
The addition of outdoor working demonstrations signals one of a number of new features coming to SALTEX 2016. Recently, show organisers announced the highly anticipated SALTEX College Cup sponsored by Ransomes and plans are already well underway for the exhibition’s educational programme LEARNING LIVE, which will see a number of industry experts from all over the world focusing on a variety of key topics.
From working demonstrations to new ideas, products and machinery, along with exciting new features, an enhanced education programme and combined with the IOG Industry Awards, SALTEX 2016 will offer better-than-ever opportunities for visitors to find the products, advice and support they need.
For more information, visit www.iogsaltex.com
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